Sep-2005

AmericanLife TV Network^SM Announces Addition to Affiliate Sales Team
Washington, D.C. Building on its continued momentum and growth, AmericanLife TV Network^SM announced today the addition of John Alvarez, as Regional Vice President Affiliate Sales Midwest Region.
In this new role, Mr. Alvarez will be responsible for increasing distribution of AmericanLife TV Network^SM in a 16-state area, along with maintaining current affiliate relations including developing and implementing marketing promotions. Mr. Alvarez will report to Richard Freedman, SVP Affiliate Sales and Marketing.

Prior to joining AmericanLife TV Network^SM, Mr. Alarez was the director of sports programming/affiliate relations with the Dallas Cowboy Channel. Mr. Alvarez spent four years with GSN, The Network for Games, as Director of Affiliate Sales, and prior to that, four years at Univision, as an Account Executive in New Business Development then as an Affiliate Sales Manager. He began his career as an Advertising/Media Buyer for Leo Burnett U.S.A. in Chicago.

“This has been an excellent year for AmericanLife TV Network^SM. John Alvarez has a strong track record in the industry and is exactly the person we need to build on our momentum,” said Richard Freedman, Senior Vice-President Affiliate Sales of AmericanLife TV Network SM.

Mr. Alvarez is a National and Texas Board Member CTAM and a Member of WICT. He received his BS degree in Advertising from the University of Texas, Austin, in 1993.

For additional information regarding AmericanLife TV Network^SM, please visit: www.AmericanLifeTV.com

Based in Washington, D.C., AmericanLife TV Network^SM is the place that Baby Boomers and their families call home, and is the destination for classic award winning comedies, dramas, and exclusive original programs.